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Learn what sort of presenter you're and five methods to carry your audience's attention throughout your presentation.

Work pressure plays a part in an overall total not enough preparation for important presentations

Business presenters are under a lot of pressure today. Workloads have increased as companies implemented Cryptoforce world hiring freezes through the global economic slowdown and with Blackberrys ubiquitous, executives are usually "on" and put through a continuing stream of information. While they might have to chair weekly meetings, take part in global conference calls or provide regular updates to senior managers, very rarely are these frequent communication requirements fully prepared or rehearsed.

This implies many executives fall under the trap of just getting by and replenishing their presentation time with a stream of data that'll or not be highly relevant to their listeners. Executives without adequate rehearsal and preparation have to focus so much on the content - to the extent they have to think about each sentence before delivering it - they completely ignore the fact that an audience is listening.

When their audience is peers or juniors then no comment is manufactured on the lacklustre performance. However, when facing senior mangers - often situated in different countries - the executive can face a grilling in the question and answer section, or perhaps a hostile reception with frequent interruptions. If they don't face such direct confrontations, then word gets back with their line manager or HR that they don't possess the communication skills to progress in the organisation.

It doesn't have to be that way. Instead to be centered on content, executives should understand the advantages of being audience-centric in their preparation.

Moving away from data dumping improves marketability of the executive

While work pressure and the inevitable time squeeze is unavoidable for some executives, with some preparation they can greatly improve how their message is received. This has obvious benefits for senior managers. Being referred to as an executive who has mastered communication skills ensures that you are feeling satisfied if you are in a position to influence important decisions that affect the future of the company. You're more likely to be called upon when key projects and high profile pressure situation emerge. These could greatly improve the marketability of the executive inside the business, in addition to being immensely rewarding with regards to personal fulfilment.

So if you feel that you're stuck for time and believe that you may take advantage of learning how to adjust your presentation from being too content focused, don't worry, you're not alone.

Your audience is in the exact same boat as you...too much information

If any of the above sounds familiar, don't worry, you're not alone. In fact, you're in good company. Many executives have similar issues. Today's increasingly global work day ensures that work never finishes and many executives feel overwhelmed by the pressure and information that they need to absorb. You do not desire a scientific study to convince yourself that executives have to digest an immense level of information in contrast to ten as well as five years ago.