The advertising medium in 2010 is quickly changing. Phone books, radio, television, and print advertising are falling away. When people want to look something up or or plumbing service dc need information each goes to the Internet. Of course we all realize that Google is the top search engine they use.
Considering this fact it is becoming tantamount for local companies to be in top placements due to their local keyword if they want almost any significant online targeted traffic.
If you own a plumbing company in Vancouver, WA, you then need to be on page one of Google for that keyword "plumbing Vancouver WA" when someone looks it up.
Whatever business you are in you will have your website ranking on page one in the three major search engines for the key keyword that describes everything you do and the town or town you do that in. If you don't, you are leaving leaving a great deal of business on the table. And again, people aren't looking in the telephone book like they used to. Its much easier to go online.
Oh, but when it were so easy! Who'd not want their website #1 on Google due to their keyword? But this can be a catch. To be able to attempt you will need on page and off page search engine optimization.
As far as on page SEO goes your website needs to be coded correctly with the proper CSS, your URLs need to be properly titled and optimized, you need to have at least 150 to 350 words of keyword rich content on every landing page, your H1 and H2 tags need to be adjusted for your desired keyword in addition to secondary keywords, you need to have images, and your linking structures needs to be structured in a way where in fact the "PR juice" all flows to your homepage but can also be passed on to your sub pages based how important they are.
Sounds just like a lot. That is just your on page SEO optimization. What I simply mentioned takes a lot of work and that is just on your actual website.
Once you've completed this you are only halfway done.
Unless your site is exceptionally strong, or powered/sponsored by another powerhouse website, you must do some off page search engine optimization. This mainly includes getting targeted back links.
And everyone wants them!
Getting good back links to simply help your organic rankings was previously much easier. It still took a lot of work but there were more angles by which you have access to them. It was better to drop links in forums, you might post comments and give yourself a link back, submit 100s links in general directories, massive link exchanges, and so forth.
It's not so easy any longer. Google has eliminated over fifty percent of the linking strategies search engine optimizers used just four years ago. Now there's reasonably limited for dc plumbing service article writing, social networking book marketing, networking with other bloggers and website owners, very targeted link exchanges, directory submissions to niche directories, and paying a higher PR site to "review" your site (officially paying for any links is a big no no with the big G).
It takes a lot of work to do this. When you need a to be placed in front of phone book with a more impressive ad than everybody else you only pay more and they place you there. It happens when you sign your yearly contract.
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