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Through the years, the ways that individuals connect to the media has changed immensely. The phrase media wasn't commonly used before the 1950's when everyone was linked to the media mainly by newspapers and radio. Since then a media has expanded to quality music include television and the internet. In the United States, we have a free and open media with very few limits. Although members of the media are liberated to voice their opinions, they're constantly being analyzed. You'll find so many rating agencies and intellectual think tank that analyze and then rate members and factions of the media. Media analysis is quite often factional and confrontational, conservatives and liberals analyze one another blacks and whites analyze one another and even different religious factions analyze each other.

While media analysis is often slanted to prove a point, it's necessary because of the media power. The media has the energy to improve the way in which we dress, to improve the way in which we vote, and even to improve the way in which that lots of people think. As the media is not confined to just the news headlines and reporting media (there is the advertising media, the entertainment media, the social media marketing etc) that's the element of the media that's most often analyzed.

Types of Media Analysis:

Media Objectivity

When analyzing the media it is important to test for objectivity. Objectivity is one of the main principles of journalism. An excellent news journalist is expected to report a story in a reasonable, factual and nonpartisan manner. Every school of journalism teaches this principle. People who would like pure news have the right you may anticipate journalist to tell a story without attempting to inject their personal biases or partisan views. We as individuals can test for media objectivity. When testing for objectivity here a couple of questions that you could consider

• Did you obtain the entire story or were facts omitted?

• Was additional information necessary?

• Were words inserted which were designed to provide a positive or negative impression?

Media Accuracy

Each time a news media outlet reports news that they advertise to be accurate and unbiased they're held to a greater amount of scrutiny than those with admitted points of views or biases. That's the reason that nonpartisan fact checking organizations came into existence. These organizations analyze the news headlines for statements and stories which are blatantly untrue. One of these organizations is Accuracy in Media (AIM) which describes itself as "a non-profit, grassroots citizen's watchdog of the news headlines media that critiques botched and bungled news stories and sets the record straight on important conditions that have received slanted coverage."

Media Effect

The mass media has been blamed for everything from promoting discrimination against minorities and women, to changing stock prices and trying to bring down presidents. The power of the media to maneuver the masses is rarely disputed. It is clear that the media has a profound influence on the social, political, cultural and economic structure of our society. There are a few segments of the media that produce content that's impartial and serious and these news outlets must be respected. However you can find other media outlets that insert their social and political biases into the news headlines and then push it as the truth. For this reason, it's imperative for the society to continue its analysis of the media and the content so it distributes.